Engineering
Social-Video
Performance
The creative intelligence behind every winning video, applied to yours.
The creative intelligence behind every winning video, applied to yours.
Lift evaluates your creative against your own history, purpose-built competitor datasets and a market-wide database of successful short-form video to optimize it before it is launched.
As video becomes ubiquitous, understanding the creative logic behind what succeeds becomes essential.
Where gut feeling decides today
Lift backs each one with data.
Every Lift system is configured around the brand it serves. Its four purpose-built modules apply that proprietary intelligence to distinct creative tasks.
Before launch, Lift evaluates your video against what performs, then re-edits or regenerates it so it holds attention and drives action once it's live.
Lift builds the relevant comparison, then names the changes that would move this cut, with the evidence behind it.
Now
With these changes
What to change · ranked by impact
41 of the 60 closest videos show the result in the first second.
There is no text until 0:06, so with the sound off there is nothing on screen that says what the product does.
The last frame now matches the new first frame, which invites a rewatch. 38 of the 60 stronger videos loop.
Scored against 309 relevant videos · 60 closest used
Why Lift exists
After running a creative agency, Björn saw the same problem across brands: teams know what has worked before, but they still launch videos without knowing whether the next one will. Lift was built to answer that before it goes live.
Björn Swoboda Founder · Creative Director · Former Agency Partner
Lift helps marketers make every video hold attention and drive action, before it goes live.
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